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With the mainstreaming of Natural, the industry remains one of high innovation by necessity, with many in-market trends laddering up to dominant macro forces that are covered in this report. This insider’s guide can help you get on trend and stay there and help you create products that promote health, sustainability, and a better world. It will help bridge the gap between aspiration and execution.

Get the latest insider’s guide to where the natural products market is now—and where it’s headed. Drawing from proprietary data sets, expert interviews, in-market case studies, and the Natural Products Expos, the NEXT Forecast is the industry’s leading source of forward-looking insights.

The “Insider Insights” you need to succeed in Natural!

  • Three cultural forces and 13 macro forces influencing shifts in the natural products industry
  • Includes over 60 trends and nearly 300 new product and brand examples, representing innovation, progress and industry disruption
  • Updated NBJ data through 2016, including projections through 2021 in high-growth segments
  • New product trend analyses captured through 2017 Natural Products Expos West and East
  • New Ingredient Trends section—key ingredients demonstrating innovation, category proliferation and disruption
  • Top marketing claims and certifications
  • Today's emerging opportunities



Updated report for 2018 SEE PREVIEW